The Art of Reinvesting In You
The goal of the vast majority of businesses is to generate revenue. Cash. Money. Income. Big business or small business - if you’re not generating money or revenue of some kind then you’re outta business.
For bigger businesses this isn’t something that’s focused on straight away. Indeed many businesses expect to simply break even for their first or second year if they’re lucky. After that they set out plans for generating actual profits.
For somebody who’s working from a home office running at a loss or simply breaking even isn’t enough. The business needs to be generating some profit above operating costs otherwise you’re operating in debt - which is just plain stupid. Oh I’ve done it. Operated in debt that is. Twice in my life - never, ever again. Seriously it’s a dumb thing to do.
What I want to focus on here though is profit not debt. Profit and something that hit me the other day. For those of you who don’t know I run a web development business which has very low overheads (which I love). This has been generating a healthy profit for a while and I’ve been enjoying the entire experience of being financially stable (and a bit more than that 
for the first time in many years if truth be told.
So all along I’ve been enjoying the profits from the business but I lost sight of something. I haven’t been reinvesting in my own business as much as I should be. The philosophy of “Hey it’s running ok as it is” is where I’d become shortsighted. I’ve realized that for investing about 15% of my income from the business each month back into the business I can potentially double my net profits. What would this mean to me? It would put me in a six figure income bracket within 12 months (if not less).
DOH!
It took investment of time and money (blood, sweat and tears also of course) to get the business up and running. I forgot to reinvest in the business now as much as I did then. Over the 14 days I’ve been reinvesting in the business and am already seeing the results of this. Oh and a client came back and bought three websites from me for several thousand so that was nice too
The point I’m making is this. You have to invest in your life, your relationships, your health and your business if you expect any return from them. It’s that simple.
Hope this sparks something in the grey matter of some of you reading this!